Before we even get started, I must warn you…this post is rant-heavy about the recent Google PLA SERPs changes. Ok, so many of you may have noticed the cool new yellow Ad labeling happening on paid search ads in the SERP’s this week on Google.com making paid search ads stand out more prominently on the […]
Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords keyword contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Pay Per Click (PPC) is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click […]