The initial dust seems to have settled from Mark Zuckerberg’s announcement earlier this month about the Facebook newsfeed friends, family, and groups prioritization update. Facebook will be changing its news feed algorithm to prioritize content from “friends, family, and groups.” In case you haven’t heard the uproar or haven’t had a chance to read through all the opinions […]
Growth is at the forefront of every brand and organization as priority number one. With this hyper-focus on growth, we’ve seen the steady emergence of the Chief Revenue Officer (CRO), a new C-level appointment with responsibility for all aspects of revenue strategy & performance. This high-profile role is in charge of revenue creation both short-term […]
Does your Facebook ads account look like this…tons of old campaigns that make it hard to navigate and find what you need? If you refresh your Facebook ad campaigns as often as you should to keep ahead of ad fatigue/mortality in this channel then you probably have a cluttered account full of old stuff like […]
Lately I’ve heard a lot of chatter about Facebook’s news feed algorithm from both sides of the advertising dollar. Advertisers have been complaining about the increased loss of organic visibility to users and users are complaining about the increased loss of control of the content in their news feeds. It’s an interesting conversation. While I […]
By now, everyone knows about Dollar Shave Club. You know the guys with the viral F**king Great razors ad. Dollar Shave Club knows what it takes to make a great ad. They know how to use just the right mix of sarcasm and off the wall humor to apparel to their target audience. Now they’ve […]
Before we even get started, I must warn you…this post is rant-heavy about the recent Google PLA SERPs changes. Ok, so many of you may have noticed the cool new yellow Ad labeling happening on paid search ads in the SERP’s this week on Google.com making paid search ads stand out more prominently on the […]
I was perusing the Old Navy site last night in an attempt to find a pair of jeans on the cheap. I hear rumors that Old Navy and Gap sell gateway mom jeans, but I’m sure I can make them work for $19.99 a pair! While shopping, I found a blouse that I really liked. […]
PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions and Google Analytics can help! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high-quality traffic, your account structure is pristine, […]
Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords keyword contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and […]