Facebook Newsfeed Friends, Family, and Groups Prioritization Update
The initial dust seems to have settled from Mark Zuckerberg’s announcement earlier this month about the Facebook newsfeed friends, family, and groups prioritization update. Facebook will be changing its news feed algorithm to prioritize content from “friends, family, and groups.”
In case you haven’t heard the uproar or haven’t had a chance to read through all the opinions about how this will crash the internet, we’ve compiled a list of major sources who have published their take on feedpocalypse.
HootSuite didn’t try and forecast how this would change things, instead, they provided suggestions for marketers to mitigate the loss of visibility and traffic from their organic Facebook efforts. Some good advice here, basically keep doing what you’ve been doing and double down on quality content, video, and ads.
How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing from Forbes
Forbes calls out the likely impact this will have on the Instagram feed algorithm as well given that it is reflecting similarities to the Facebook algorithm daily. They also call out the importance of influencers and I think they’re right. Influencers are going to be more powerful than ever in social marketing and brands who can figure out how to leverage them will be ahead of the game.
Digiday agrees with Forbes about the influencer boost and opportunity but points out that influencers were required to switch to business pages. So influencers may be included in the new content suppression rules.
The New York Times reported from the user perspective with a fairly cut and dry synopsis of the change slanted positively in favor of Facebook users. This article made me wonder how Facebook users at large feel about Facebook dictating the content they will see and the content that will be suppressed. Interesting.
Reporting from the Facebook ads side of things, Susan Wenograd isn’t too concerned. She doesn’t believe that organic reach on Facebook was a major player in social marketing programs, to begin with. So this shouldn’t cause a flood of new advertisers or budget into the Facebook Ads auctions. We’ll see, I tend to disagree that organic was not a major contributor for some hyperactive, customer-centric, and creative brands.
There you have it, perspectives on the Facebook newsfeed algorithm changes from around the web. I’m definitely seeing more posts from Facebook groups that I’m a part of. Have you noticed the changes yet? What are your predictions?